Simonetta Group announces its partnership with Numero 8 for the development, production, and distribution of the SUN68 KIDS line. This multi-year collaboration will officially debut with the Spring/Summer 2027 collection, marking a new step in the evolution of the Group’s portfolio.

The know-how gained through years of experience and a strong aptitude for interpreting the world of childhood will contribute to the development of a new project that combines creativity, stylistic identity, and quality.

The collaboration reflects the Group’s desire to explore new expressions of contemporary childrenswear, welcoming into its portfolio an Italian brand with an authentic, contemporary, and instantly recognizable identity.

Founded in 2005, SUN68 has established itself in the casualwear landscape thanks to its versatile and distinctive style, characterized by attention to detail, fabric research, and a modern aesthetic designed for everyday life and leisure time.

Today, the SUN68 KIDS line enters a new phase under the guidance of Simonetta Group, with the aim of strengthening the brand’s market presence and expanding its distribution potential. The partnership will drive the next stage of the brand’s growth through a clear development strategy: broadening the offering into a true total look, introducing the girlswear line, and reinforcing its presence in international markets.

The kids’ collections will interpret the SUN68 DNA through a dynamic and contemporary wardrobe dedicated to boys and girls aged 0 to 14, featuring ready-to-wear and accessories, with a focus on comfort, functionality, and color.

Niccolò Matteo Monicelli, Chief Executive Officer of Simonetta Group, stated: “The partnership with Numero 8 represents an exciting project for our Group. Welcoming a casualwear brand with a strong contemporary spirit allows us to further enrich our childrenswear offering, engaging with new languages and evolving consumer habits, while staying true to the quality, creativity, and know-how that distinguish Simonetta Group.”

Enrico Spinazzè, Chief Executive Officer of Numero 8, commented: “We are thrilled to begin this collaboration with Simonetta Group, a partner that represents international excellence. SUN68 has always expressed an original, authentic style that is close to people’s everyday lives: we are confident that Simonetta’s expertise and vision will best enhance the evolution of the kids’ line, supporting its growth and expansion in the market.”

Simonetta Group will oversee the multichannel distribution of the SUN68 Kids collection. Starting next June, the collection will be available through the showrooms of a selected sales network, and by the end of 2026 it will be distributed through leading childrenswear retailers.