Etro is an Italian luxury brand founded in Milan in 1968 by Gerolamo Etro characterized by a strong heritage and a well-defined aesthetic built on iconic codes. The history of the brand stems from the curiosity and love of the Etro family for art and the different cultures that have contributed to build a unique aesthetic, language and style.
The Etro universe is rich in motifs and inspirations related to nature, travel and art, which also naturally extend to the Kidswear segment.

Newborn 1-12 months
Baby Boy and Girl 3-36 months
Boy and Girl 2-16 years

urban traveller / romantic chic / effortless

The Etro collection adapts the codes of the Etro collections in the Junior and mini me versions and are characterized by patterns and processes that revisit the heritage of the maison.

Brand values

The success story of Etro began with the production of fabrics in 1968 to which were added the perfume line, the RTW collections, the home line and, recently, the eyewear and child lines. The common thread that unites all the lines and pillars between which the collections move are the fabrics of the highest quality, exclusive prints and paisley, the undisputed symbol of the maison that has made it recognizable worldwide.

Details of the line

The kids collection by Etro draws inspiration for fabrics and shapes from the adult world and offers a rich proposal of mini me garments characterized by the iconic prints of the maison. The newborn line offers a careful selection of gift boxes for birth until the age of one. Footwear and leather goods designed with a focus on materials, prints and embroidery complete the collection.


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Etro SS24 Collection
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