ETRO
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Etro is an Italian luxury brand founded in Milan in 1968 by Gerolamo Etro characterised by a strong heritage and a well-defined aesthetic built on iconic codes. The brand’s history stems from the Etro family’s curiosity and love for art and different cultures that have contributed to building a unique aesthetic, language and a unique style.
The Etro universe is rich in motifs and inspirations linked to nature, travel and art, which naturally extend to the Kidswear segment.
AGE GROUP
Newborn 1-12 months
Baby Boy and Girl 3-36 months
Boy and Girl42-16 years
TYPE
urban traveller / romantic chic / effortless
DETAILS
The Etro collection adapts the codes of the Etro collections in the junior and mini-me versions and features motifs and workmanship that revisit the maison’s heritage.
Brand Values
Etro’s success story began with the production of fabrics in 1968, which was later joined by the perfume line, the RTW collections, the home line and, recently, the eyewear and children’s lines. The fil rouge that unites all the lines and the pillars between which the collections move are the highest quality fabrics, exclusive prints and the paisley, the undisputed symbol of the maison that has made it recognisable worldwide.
Details of the line
The Etro kids line draws inspiration in terms of fabrics and shapes from the adult world and offers a rich proposal of mini me garments featuring the maison’s iconic prints. The newborn line offers a curated selection of gift boxes for newborns up to the age of one. Shoes and leather goods designed with a focus on materials, prints and embroidery complete the collection.
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